A Passion for Complex Products – and Unsung Heroes
Marketing for technologically sophisticated services and products that aren’t self-explanatory? What may make others shy away, makes my heart beat faster. I specialize in crafting B2B marketing strategies that help understand even the most complex offerings. I build bridges that transform seemingly aloof companies into likable brands – from strategy to branding and down to the nitty-gritty operational details. Additionally, I assist companies with significant industry experience in crisis and change communication.
The worm must be tasty for the fish, not for the fisher(wo)man.
What I offer
Marketing
From strategy to branding to lead management
Crisis and Change Communication
Within and outside your company
International Marketing
With a Focus on the USA and Asia
Marketing
From strategy to branding to lead management
Successful marketing reaches target audiences – precisely and efficiently. That’s why I place your customers at the center – using metrics and KPIs as our compass. Together with your teams, I pave the way for creative solutions. With my unique passion for complex services and products, I contribute to unveiling hidden champions. From strategy to branding and lead management: It’s not about the budget, but about the right ideas – and pragmatic approaches.
Crisis and Change Communication
Within and outside your company
For most of my professional life, I’ve worked with forward-thinking international companies facing the pressures of constant innovation. I understand the challenges that come with it, especially in terms of communication at all levels. Whether it’s transformation, change, or crisis, I specialize in strategic communication that safeguards your brand and reputation while fostering growth in your organization. Through compelling internal communication, I ensure that everyone within the company, especially during times of crisis and change, is aligned and working together towards the same goals.
International Marketing
With focus on the US and Asia
One of my strengths is my international outlook. While German is my native language, I often find the right words in English first. Based in the heart of Bavaria, I nevertheless feel just as aligned with the business culture of US companies and Asian customs. I thrive in technology-driven, fast-paced, and disruptive environments and situations.
More About Me:
Teaming up with the right partners to ensure quality and competence
Do you know squirmsters?
Do you know about squirmsters? Probably not. Because that’s a term I like to use to describe myself. A squirmster is a blend of a squirrel and a hamster. Why do I find this image so fitting? Squirrels and hamsters are incredibly resourceful creatures. They prepare for every possible scenario with their hoarding instincts. In my case, I always have a Plan B – and I’m thinking about Plan C and D as well.
Unlike squirrels and hamsters, I’m a team player. After all, some of the best ideas often come from working together in teams. That’s why I ask many questions, love to listen, and engage in open and respectful communication. To me, effective communication means forming partnerships. Good marketing creates trusting and sustainable relationships – internally with your employees and externally with your customers.
How may I assist you?
Do you have exciting tasks in marketing or corporate communication? Complex? Disruptive? Digital or analog? International – with a connection to the USA or Asia? A call is all it takes: +49 151 58703372 or…
